Impossible is nothing... adidas are Vin's major and clothing sponsors for his record attempt, supplying lightweight, yet tough, technicals to keep him on the move. Check out the website for more information on the adidas Outdoor range.

Vin’s riding the Reynolds 725 framed, disc-braked Croix de Fer cyclo-cross style bike as it appealed to his ‘cross racing background. The disc brakes and steel frame add long-haul durability and we added an Alfine 8-speed hub gear wheel set for even more reliability – all in all it’s ideal for Vin’s fast and light style.

Inside knowledge, outside performance... Madison cycles are kind providers of Vin's Genesis bike for his record attempt. A bike that’s been honed on the steep roads, precipitous mountains or hectic streets of the UK has earned the confidence to take on anything it may come across, anywhere. With experienced testers and team riders to rely on, Genesis has the insider knowledge on what it takes to fine-tune a bike until it’s ready to take on the world.

Tools, pumps, bags, and racks. you name it, Topeak set the standard for innovative design. The reason's simple. The creative team at Topeak are better than anybody else at figuring out how to make things easier to use, more efficient, better looking, and more durable. Small wonder Topeak regularly win head-to-head product reviews and boast a string of 'Product of the Year' awards in independent magazines.

Pat Adams was the first to offer Vin his support for his record attempt - organiser of the Mountain Mayhem event at Eastnor, Great Malverns the entries are now live so check out the site.

The undoubted supremacy of Brooks saddles is largely due to their irreproachable quality in every detail. The leather is absolutely the best obtainable and is thoroughly adapted for its purpose. Retention of shape, and even improvement after the break-in period, is the crucial test of a leather top and is one of the chief characteristics of Brooks saddles. A broken-in Brooks is the only saddle whose shape becomes truely yours. An important feature of leather is its porosity. Invisible pores in the hide provide natural ventilation. Brooks saddles are always cool to ride, so they stay comfortable on the longest rides on the warmest days.

Alpkit outdoor gear - sleeping bags, self-inflating mats and equipment for alpine activities including climbing, camping, mountaineering and trekking. Since the early days people have been making their own stuff and selling it to mates. If you have enough mates the word goes around and hey presto you have an outdoor company. Things have moved on a bit. These days there is more competition and less independent shops to sell the equipment. If the few buyers there are don't like your gear then you have no hope. Well we think we have got the solution, we are a small company with big plans. We hope you like what we do.

Schwalbe are well established manufacturers of tyres across the range in the cycling industry and are key to keeping Vin moving on his journey to smashing the world record. Vin is riding Durano, summed up by Schwalbe as 'For mile eaters. Durano is the right choice for high mileage purposes, because no other racing tyre lasts longer. At the same time the Dual Compound offers greater grip for training on wet winter roads. It has a proven RaceGuard protection belt.' It's going well so far, Vin’s eating up those miles.

German manufacturer Supernova make the brightest LED dynamo lights available as well as a range of high output battery lights. Vin is using the E3 triple dynamo light which has an output of 675 lumens. This light is aimed at the offroad rider who likes to ride all night long. Think of a light with an infinite burn time, a 5 year warranty and is also upgradeable as LED technology advances and you have the E3 triple.

Busch & Muller have been at the forefront of dynamo lighting technology of years. Now they branched out to make the E-werk which harnesses the power from your hub dynamo to charge a multitude of portable electronic devices. Vin is using the E-werk to charge all his devices during the day so he can keep everyone updated as to his progress. E-werk will charge GPS, MP3, cameras, netbooks and anything else you can think of that will charge from a USB socket.

Vin is adding some comfort to his ride with a USE suspension seatpost. USE originated the concept of the suspension seat post and began production of the world's first suspension seat post over 16 years ago. The experience and expertise gained, has led to the Shokpost range being recognised as the world's best suspension seat posts. USE set the standard for the rest of the industry to follow. This exceptional reputation is based on a simple principle - the designing of original products to the highest quality.

The ultimate safety light! Fibreflare uses the latest super-bright fibre-optic technology in a bendable tube with multiple attachment options. Versatile design allows this product to be mounted on seatposts, chainstays, bags or clothing. It includes steady and blinking functions in the world’s fully omnidirectional bike light.

ContourHD is the World’s First (and lightest) HD Helmet Camera. ContourHD is the ideal wearable camcorder to shoot and share HD video of your active lifestyle. ContourHD combines amazing video quality (choose between crisp High Definition or smooth High Action SD), wire-free wear ability (attach ContourHD to your goggles, helmet, equipment, or vehicle without wires), and one button simplicity (single button to shoot and share online). Light enough (4 ounces) to fit on your goggles, this compact and rugged helmet cam makes HD quality video affordable to capture and publish online.